DedCool

The smell is surprisingly subtle and pleasant, not like most pet shampoos that are way too strong. My dog's coat felt noticeably softer after drying, and the little bottle lasts a surprisingly long time for the price.

This stuff lathers up so nicely and rinses out clean, leaving my pup's coat super soft. The fresh scent actually lasts a couple of days, which is a nice bonus. Definitely buying again.

My cat is notoriously picky about baths, but the gentle formula of this shampoo didn't make her eyes water or her skin red. It lathers up nicely and rinses out quickly, leaving her coat soft and actually smelling pleasant instead of like a chemical lab.

My cat usually hates bath time, but this shampoo's lather rinsed out so quickly that she barely had time to complain. The scent is mild and pleasant, not overpowering like some others I've tried. Only giving 4 stars because the bottle could be a bit bigger for the price.

I bought this for my dog and was surprised by how little lather is needed—just a small dollop covers her whole body. The scent is pretty mild, which I like since she has sensitive skin, though I wish it rinsed out just a bit faster.